Name: Pamela Hilliard Owens
Date registered: May 19, 2010
URL: http://www.writingitrightforyou.com
Jul 27
School House Rock
So, these two terms are relatively simple to use. Proper placement is EVERYTHING here.
Of course, the definition is most important. To define each of these equally confusing terms, let’s turn to Webster.
‘Its’ is an adjective. The term ‘its’ is used to explain something relating to itself. Here is an example of ‘its’ being used properly. “The dog placed its final paw print into the flower bed.”
Now, the term ‘it’s’ is a conjunction, you all remember School House Rock: Conjunction Junction (sings) “what’s your function.” Sure you do, but if you’re in denial, a conjunction is the act of combining, in this case words. It is and/or it has. For example, “it’s a shame she didn’t think to eat before the wedding, look at that stain!”
Possession is nine tenths of the law.
“It Matters How You Say It!”
If you need writing or editing assistance with the very confusing English language rules, contact the professionals at Writing It Right For You. We’re here to help because “It Matters How You Say It”!
Permanent link to this article: http://writingitrightforyou.com/home/2010/07/27/its-or-its/
Jul 23
Your marketing plan, which is a part of your larger comprehensive business plan, is a road map to keep you and your business on track. Your marketing plans and strategies begin forming as soon as you decide on going into business. Writing your marketing plan is a project; revising, updating, and implementing it on an ongoing basis is a process. As time-consuming as it may seem to sit down and write out your marketing plan, the time taken is worth it. Studies have shown that just writing out your marketing plan gives you a 30 percent higher chance of achieving your marketing goals.
As you start to develop and write your marketing plan, ask yourself these important questions:
Complete and comprehensive marketing plans have two parts: the informational section and the strategic and tactical course of action.
The informational section is just that—containing the basic information about your company: who you are and why you are in business. This section should also contain what products and/or services you will offer, your long- and short-term goals and objectives, a competitive analysis of the market and your competitors, the costs associated with starting and/or running your business and what measurements you will use to gauge your success.
The strategic and tactical action section of your marketing plan gives the details of the activities you will implement to meet your marketing goals. Here is where you specify what types of advertising and kind of marketing efforts you and your business will be doing and when you will do them. The point is to let your prospects and customers know that you and your business can solve their problems or issues, and also to give them an incentive and a channel to act on your message.
Writing and implementing an effective marketing plan helps the business person to actually figure out a strategy and then make a plan to achieve the stated goals and objectives.
If you need assistance developing and writing a marketing plan for your business, contact the professionals at Writing It Right For You. We know that “It Matters How You Say It!”
This post is a revision of an original post written in 2009 by Pamela Hilliard Owens for Clarity Accounting, now Kashoo Small Business Accounting.
Permanent link to this article: http://writingitrightforyou.com/home/2010/07/23/writing_a_marketing_plan/
Jul 20
These terms right here, are 100% interchangeable. It doesn’t actually matter which is used. Now, your professor/client/general reader may look at you funny if you use ‘all right’ only because it’s outdated.
Here’s an interesting tidbit, according to the “word people” at Webster, the one-word spelling of alright came about 75 YEARS after the original two-word spelling.
Let’s break down each term, starting with the original:
‘All right’ is an adverb that is used to show a continuing conversation. This is also used as an interjection (fancy interruption in dialogue) in a sentence. “All right, we can ride one more time.”
Alright can be used as an adverb OR adjective. Actually, both the single and two word spelling can be used in many different ways.
Something mediocre, “the food was alright/all right, not too bad.”
Something agreeable, “whatever you choose is all right/alright.”
Something or someone’s well being, “The doctor just said they’ll be all right/alright.”
So whichever term you choose is in fact, all right….or alright.
“It Matters How You Say It!”
If you need writing or editing assistance with the very confusing English language rules, contact the professionals at Writing It Right For You. We’re here to help because “It Matters How You Say It”!
Permanent link to this article: http://writingitrightforyou.com/home/2010/07/20/all-right-or-alright/
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