Navigating the Social Media Maze

This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively....

Happy New Year! I Resolve…

One of the blogs I regularly read is “All Freelance Writing” by Jennifer Mattern. Jennifer, a wonderful role model for freelance writers like me, published a 2012 New Year’s Resolutions blog post the other day. I would like to use her model to publicly state my 2012 resolutions for Writing It Right For You: 1)...

What We Do: Blog & Website Content

After brainstorming all night and day for weeks or months, you are finally ready to launch your company’s website/blog…or so you thought.  When you have to explain your product or service to people who have never heard of it, what will you say?  How will you explain it?  Will it sound good?  Is it easily...

Creating Content for your Small Business

If you are a small business owner or solo practitioner, producing relevant content materials about  your products or services with engaging content online and in print is a very important part of your marketing efforts. Two weeks ago, I participated in a two-day global virtual (online) conference for freelancers called “International Freelancers Day 2010“. It...

Editing or Proofreading?

Writing your document is just the first step. Whether you are writing a letter, a report, web content, marketing materials or a dissertation, your writing must be edited. It must also be proofread. What is the difference? Many people think that editing and proofreading are the same thing, but actually they are two different processes....