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What is a business blog and why should you have one? The most important function of a blog is to serve as a platform for you and your business; a blog is a way for you to easily, quickly, and consistently tell your story to prospects and current clients or customers.
Whatever your creative or business endeavor, you can be sure that there are thousands or even tens of thousands of other people or businesses like yours. So how do you stand out from the crowd? Writing and publishing regularly on your own blog will help to get you noticed and established as an authority in your field.
1) Establish Relationships with Your Readers
Unlike most “push-type” ads that only allow for one-way communication from you to your prospects, a blog allows you to have a two-way communication venue to actual conversations between you, your prospects, and your customers or clients. Building actual relationships with people helps to build your brand and your reputation.
2) Bring Traffic to Your Website
Publishing regular posts on your blog is a fantastic way bring attention and traffic to your website. (You DO have a website, don’t you?) As you become more proficient in your blogging efforts, you’ll learn how to use relevant keywords for your niche or industry, learn to share on your social networks, and to link to other similar blogs for greater exposure.
Sharing your blog posts via social media is accomplished in two ways: 1) you share via your own social networks when you publish your post, and 2) your readers share your posts via their social media outlets. By ensuring that your blog posts are shared far and wide, you will increase your visibility and your authority.
3) Generate Leads for Your Business
Each of your blog posts should include a CTA (“Call To Action”) that encourages your readers to sign up for your email list, contact you for further information, or “Like” your Facebook Page. Your email list will be one of your most valuable items, so getting contact information for your prospects and customers or clients will be so much easier from a blog post that also gives your readers valuable and interesting information.
A blog for your business is different than the personal blogs that many people have for journaling or family and friends. Your business blog is an invaluable tool for growing your company. If you would like help in setting up your business blog on your business website, we would love to work with you! Contact us!