Mise en place

Mise en place [FR mi zã ‘plas] is a phrase which means putting in place, and is primarily used in professional kitchens to refer to the practice of organizing all of the ingredients for a recipe or meal beforehand. If you have ever watched a cooking show on TV, you notice that the chef has...

Three Reasons Why Brand Management Is Important

Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...

Prospect, Lead, or Opportunity?

  Many freelancers and small business owners don’t think of themselves as “salespeople”, but unless your company is big enough to have a dedicated sales team, you are the “sales team”. The old adage: “Nothing happens until something is sold” is still true today. Before you can close the deal and sign the contract, you have...