Three Reasons Why Brand Management Is Important

Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...

Defamation: Libel or Slander?

“Defamation” is the legal term for publishing disparaging information about a person in verbal or written form with the intent to damage the reputation of that person. Whether the defamation attempt is considered “libel” or “slander” depends on how the defamation attempt is published. Libel is a defamatory remark that is published in writing, on the...

Scrivener is the #1 App for All of my Writing Projects

I am a writer. I am an editor. I am a manuscript preparer and an eBook publisher. I am a social media marketing and branding consultant. For all of those roles that I manage for my three businesses, I do a lot of writing. I write on my MacBook Air from my home office and...

Etymology: “awkward”

Etymology means “the study of word origins”. “Awk” is an obsolete word meaning “turning the wrong way”. “Awkward” originally meant “in an awk direction”, just like forward means in a front (fore) direction and backward means in a back direction. If the professionals at Writing It Right For You can help you to navigate awkward...

I LOVE (and Need) All of My Gadgets

                    Image credit: 123fr.com   Everyone who knows me also knows that I am a true “Gadget Girl”…I work with a desk full of computers, tablets, and smartphones. I use Mac OS, iOS, and Android (sorry, Windows and Blackberry, I quit you both a long time ago)....

Prospect, Lead, or Opportunity?

  Many freelancers and small business owners don’t think of themselves as “salespeople”, but unless your company is big enough to have a dedicated sales team, you are the “sales team”. The old adage: “Nothing happens until something is sold” is still true today. Before you can close the deal and sign the contract, you have...

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Word Count is not the Only Project Pricing Factor

When you are a business owner in a specific industry, you can increase your knowledge by reading and studying others in your chosen field. Laura Spencer is a freelance writer I follow regularly. Sometimes other writers say exactly what I have been saying.       August 27, 2012 | Laura Spencer | Comments 0 FAQ: 8 Factors...

discreet or discrete–which is correct?

Homophones are pairs of words that sound alike but have different spellings and different meanings. Discreet is an adjective that means showing reserve or respect with one’s behavior or speech. The noun “discretion” is derived from “discreet”. Discrete is also an adjective, but it means something distinct, separate, or unrelated. Example: The child gave ten discrete reasons...

The Importance of Monthly Business Planning–What I Use

It is the first day of the month, which is the best time for you to take a few hours and make your plans for your business for the upcoming month. It is said that you cannot hit your target if you don’t know what your target is! Do you know: * How well did...

Navigating the Social Media Maze

This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively....