Category Archive: Small Business Consulting

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Etymology: “awkward”

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Etymology means “the study of word origins”.

“Awk” is an obsolete word meaning “turning the wrong way”. “Awkward” originally meant “in an awk direction”, just like forward means in a front (fore) direction and backward means in a back direction.

If the professionals at Writing It Right For You can help you to navigate awkward communications, fill out the “Contact Us” form, and we’ll be glad to be of assistance to you and your project!

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Feb 27

I LOVE (and Need) All of My Gadgets

NetworkedComputers

 

 

 

 

 

 

 

 

 

 

Image credit: 123fr.com

 

Everyone who knows me also knows that I am a true “Gadget Girl”…I work with a desk full of computers, tablets, and smartphones. I use Mac OS, iOS, and Android (sorry, Windows and Blackberry, I quit you both a long time ago).

Today, I am editing the literature review for a dissertation proposal for one of my PhD student/clients. I LOVE (and NEED) to use three of my gadgets to speed up the process.

  • In the middle of my deskspace is my MacBook Air, on which I am using Word for Mac to do the actual editing.
  • On my left is my iPad2, where I am checking the list of references that I uploaded into my Dropbox account.
  • On my right is my Samsung Galaxy Note, with which I am checking the references on the Chrome browser.

I save time because I don’t have to switch back and forth between apps and tabs on my Air. I save paper and printer ink because I don’t have to print out lists or copies of documents. Everything is uploaded to the Cloud.

Now do you see why I LOVE (and NEED) all of my gadgets?

After I finish editing this literature review, I will be happy to assist you with the editing of your academic documents. Contact me right away so that I can put your project on my schedule. I look forward to putting my gadgets into service for you!

Permanent link to this article: http://writingitrightforyou.com/home/2013/02/27/i-love-and-need-all-of-my-gadgets/

Nov 05

Prospect, Lead, or Opportunity?

It's A Deal!

 

Many freelancers and small business owners don’t think of themselves as “salespeople”, but unless your company is big enough to have a dedicated sales team, you are the “sales team”. The old adage: “Nothing happens until something is sold” is still true today. Before you can close the deal and sign the contract, you have to move people from prospects, to leads, to opportunities.

Ed Gandia, the co-author of The Wealthy Freelancer, and founder of the International Freelancers’ Academy, encourages solo practitioners and freelancers to understand the difference between the levels of people who may one day (hopefully soon) buy your products or services:

  • prospect: a person you have identified as a target for your marketing efforts and activities. This is your largest group of people; you should pre-set your criteria for prospects so that you are not just scattering your marketing to the wind or anyone  who is breathing.
  • lead: a prospect who has indicated a certain level of interest in your products or services. These are people who have signed up for your e-newsletter, or “Liked” your Facebook Page, or joined your LinkedIn Group, given approval to be on your blog post distribution list, or otherwise expressed interest in keeping abreast of you and your company.
  • opportunity: a lead who is ready to give you a chance to present your services, to discuss up potential project, or submit a formal quote for your products and services.

It is important that you develop a system to keep up with your prospects, leads, and especially with your opportunities. Once “opportunities” award you the project (and signs the contract!), then and only then do they  become clients and now “it’s a deal”! Congratulations!

If you are a freelancer or VSB (very small business), how do you manage your sales opportunities? Let us know in the comments!

 

 

 

 

Permanent link to this article: http://writingitrightforyou.com/home/2012/11/05/prospect-lead-or-opportunity/

Aug 29

Word Count is not the Only Project Pricing Factor

Pam at DeskWhen you are a business owner in a specific industry, you can increase your knowledge by reading and studying others in your chosen field. Laura Spencer is a freelance writer I follow regularly. Sometimes other writers say exactly what I have been saying.

 

 

 

August 27, 2012 | Laura Spencer | Comments 0

FAQ: 8 Factors that Cause Writing Projects to Cost More

Often writing clients want to know my rate–what do I charge for a specific type of project?

My usual answer is that I don’t have a rate, but that I would be happy to provide a customized proposal. I’ve learned over the years that the amount of effort that goes into writing projects varies greatly.

Many clients don’t understand the factors that cause a writing project to cost more money, so I’ve listed eight of those factors in this post.

 

Every project really is different. Even if two writing projects seem similar, they usually require a different amount of effort (and therefore have a different price).

8 Reasons Your Writing Project Costs More Money

In most cases, the longer it takes to work on a project, the more expensive the project is.

Here are eight factors that will cause a writer to spend more time on your project. If you include these factors in your writing project, it will cost you more money.

  1. Meetings. While I include an initial meeting in my project estimates, additional meetings generally add to the project cost. I do understand that sometimes it’s desirable to have a regular meeting on long-term projects, but project meetings can also take a lot of time. To save money, make sure that the information presented in the meeting is really relevant to the writing task. A meeting where lots of contractors give their status on unrelated projects can be a waste of time.
  2. Extensive Research. If the topic of the writing project is common knowledge, then the piece can be produced much more quickly. However, if the topic requires research then the writing piece will take more time. In general the more obscure the topic is and the harder it is to find information about it, the more time the project will take to complete and the more money it will cost.
  3. Revisions. Like any writer, I’m happy to correct mistakes if they occur. However, I limit the number of revisions that are included with each project. Of course, additional revisions are available at an extra charge. To keep revision costs under control, be as specific as you can about what you want up front. Too many clients take a trial and error approach to writing–they don’t know what they want, but they’ll know it when they see it. This approach can be very costly to the client.
  4. Levels of Approval. In general, the more levels of approval a project requires, the more the project costs. For example, a project that requires me to write a weekly column on a money-saving tip of my choice would be less expensive than a project that requires me to write a weekly column on a money-saving tip when the topic must first be approved by the client and an outline must be submitted in advance.
  5. Interviews. Interviews can be a great way to spice up an article or blog post. But getting an interview takes additional time, even if the project only needs a few quotes. Not only does the writer need to schedule a time to get with the interview subject, they also need to learn about the interview subject so that they can ask relevant questions. Then, after all of that is completed, they can write the piece.
  6. Images. I highly recommend that all writing that will be published online include an image. However, finding an appropriate image takes time or costs money (or both). As a writer, I either need to purchase an appropriate image from a stock photo site or I need to find an image with a license (such as Creative Commons) that allows it to be shared. If you publish a lot of pieces online, you may be able purchase stock images for less than an individual writer could.
  7. Non-writing Tasks. In most cases, I am happy to include non-writing services along with my writing services. Such services typically include managing other writers, managing a writing project, checking the work of other writers, or promoting the publication online. However, such tasks take time and typically involve an additional charge.
  8. Rush Work. Work that requires an extremely fast turnaround typically costs more. Not only does doing such work mean that I will be working on the project during what would normally be my leisure time, rush projects typically require extra care to avoid miscommunication. My preference is to avoid rush work whenever possible, but I do understand that sometimes it is necessary.

Naturally, I’m happy to provide any or all of these factors when a client needs them. However, many clients don’t realize that these factors add to the cost of a writing project.

Of course these are just eight factors that can cause a writing project to cost more. Can you think of others?

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About the Author: I am a successful freelance writer with 20 years of copy writing experience. I am available for consulting, business writing, copy writing, editing, technical writing, and web content writing. In addition, I have written an ebook, How To Start A Freelance Writing Business, to help new writers. Find me on Google+.

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Aug 28

discreet or discrete–which is correct?

QuestioningHomophones are pairs of words that sound alike but have different spellings and different meanings. Discreet is an adjective that means showing reserve or respect with one’s behavior or speech. The noun “discretion” is derived from “discreet”. Discrete is also an adjective, but it means something distinct, separate, or unrelated. Example: The child gave ten discrete reasons for his actions.

Which homophones are confusing to you? Let us know in the comments section.

If you need assistance with homophones or any other writing, editing, or grammar challenges, feel free to contact the English professionals at Writing It Right For You. We’ll be glad to help you!

 

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