Three Reasons Why Brand Management Is Important

Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...

Navigating the Social Media Maze

This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively....

When is a blog a cheese sandwich?

Using social media to promote your blog. This question was posed on twitter some time back, and the point the poster was trying to make is a very valid one.  In essence, the question is the same as the old one about whether a tree falling in a forest makes a sound if there is...