This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively.
The central marketing problem facing all my clients is this: they are so busy doing the actual work of operating their business that they lack the time, energy and focus to think about how best to communicate what they’re doing to the world.
As an online marketing consultant, I take the time to get to know each of my clients and understand what it is they do, what differentiates them from their competitors, and who are the prospective customers they are seeking to attract. Only then do I begin to map out an online marketing strategy, because one size definitely does not fit all.
My clients don’t have to concern themselves with maintaining a website and posting updates to Facebook or Twitter, nor do they need to worry about pageviews, clickthroughs and the other metrics by which online exposure is measured. They can count on me to communicate an authentic story of their unique strengths, and deliver it to the right online outlets at the right time to reach the right audience.
If you’d like to learn more about how Writing It Right For You can manage your online presence to grow your business, contact us today for a consultation!