Category Archive: Social Media Marketing

Jan 27

Scrivener is the #1 App for All of my Writing Projects

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I am a writer. I am an editor. I am a manuscript preparer and an eBook publisher. I am a social media marketing and branding consultant. For all of those roles that I manage for my three businesses, I do a lot of writing. I write on my MacBook Air from my home office and my MacBook Pro from my Midtown Detroit office. Away from my offices, I write my iPad2 and iPad Mini.

When I write short, often internal documents, I use Google Docs and Google Drive. Most of my clients send me documents in Word, Excel, and PowerPoint, the global gold standard contained in the Microsoft Office Suite; I use those programs in Office for Mac 2011, which integrates (almost) perfectly with the PC/Windows version. Sometimes I use Pages, Keynote, and Numbers in the Apple iWorks Office Suite, mostly because the apps are fun to use (and now free in iOS). For now however, for the majority of my original writing and editing I do for myself and for my clients, I use Scrivener, the popular application designed especially for writers.

Scrivener is not a “word processor”, it is a writing tool. What is the difference? Scrivener was designed just for writers, who are, for the most part, right-brained “creatives”. Scrivener includes several features that allow writers to plan, organize, view, edit, and write in whatever structure they are most comfortable. Completed Scrivener projects can be exported in many formats, including for eBooks.

MacBook Pro Available in 15.4- and 17-inch dia...

MacBook Pro (Photo credit: Wikipedia)

I use Scrivener to write my blog posts, my articles, my eBooks and books, my courses, my marketing materials, and my podcast scripts.

In a future post of my “Apps I Use” series, I will give you a more complete narrative of the app and how I use it for my businesses, but right now I have several client projects to finish. All of them have been uploaded to my Scrivener account, which I can access on both of my MacBooks.

This is going to be fun. If you need the assistance of the professional writers and editors at Writing It Right For You, contact us and we’ll get right back to you!

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Permanent link to this article: http://writingitrightforyou.com/home/2014/01/27/scrivener-is-the-1-app-for-all-of-my-writing-projects/

Feb 27

The English Language is So Much Fun! (Or is it…)

I found this graphic on my Facebook Page (posted by “Grammarly”) and I just HAD to share it with you!

What English words drive YOU crazy? Let us know in the comments section.

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Permanent link to this article: http://writingitrightforyou.com/home/2012/02/27/the-english-language-is-so-much-fun-or-is-it/

Jan 12

Navigating the Social Media Maze

This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively.

The central marketing problem facing all my clients is this: they are so busy doing the actual work of operating their business that they lack the time, energy and focus to think about how best to communicate what they’re doing to the world.

As an online marketing consultant, I take the time to get to know each of my clients and understand what it is they do, what differentiates them from their competitors, and who are the prospective customers they are seeking to attract. Only then do I begin to map out an online marketing strategy, because one size definitely does not fit all.

My clients don’t have to concern themselves with maintaining a website and posting updates to Facebook or Twitter, nor do they need to worry about pageviews, clickthroughs and the other metrics by which online exposure is measured. They can count on me to communicate an authentic story of their unique strengths, and deliver it to the right online outlets at the right time to reach the right audience.

If you’d like to learn more about how Writing It Right For You can manage your online presence to grow your business, contact us today for a consultation!

Permanent link to this article: http://writingitrightforyou.com/home/2012/01/12/navigating-the-social-media-maze/

Oct 19

Making the Most of the “New” Facebook

As Facebook keeps evolving, WIRFY stays on top of those changes to ensure your message reaches the widest possible audience.

Recently, Facebook unveiled an updated version of its social networking platform.  At first, there was a highly negative reaction from many users. They didn’t care for the most noticeable new feature, a vertical scroll that announces any new activity by your Friends and the Pages you like, creating a Twitter-like real-time information stream.

Other changes, though not as obvious, impact which status updates people see when they first arrive at Facebook. We at Writing It Right For You have developed strategies in response to make sure that your message doesn’t get lost in the shuffle.

These changes also represent opportunities. Clients of WIRFY benefit from allowing us to manage their online social networking presence, because we can react to these changes quickly and incorporate new tools into how we help spread your message. Let those of us who focus on social networking and online marketing keep your online presence up-to-date, so you can focus on your organization’s mission.

Let’s look at how Facebook has upgraded the handling and display of images and graphics, and some ways to take advantage of this improvement.

Read the rest of this entry »

Permanent link to this article: http://writingitrightforyou.com/home/2011/10/19/making-the-most-of-the-new-facebook/

Sep 23

Top Ten Reasons to Work with Keith

Keith A. Owens

1)    Keith has more than 25 years of experience as a professional journalist. Keith knows what makes a compelling news article, as well as a compelling piece of commentary that is likely to get the attention of editors.

2)    Keith has also published works of fiction and is an avid reader of all sorts of fiction, with a special attraction to sci-fi, horror, and character-driven literary fiction. If you need someone to read over your novel, or short story, and make helpful suggestions about how to make it better, Keith is your guy.

3)     Keith has experience writing/creating his own blog site as well as writing for others. He is currently a regular contributor to the widely-read political blog site Jack and Jill Politics. If you would like to know how to write tight, compelling blog posts that will attract readers, Keith can help with that. Keith is NOT the guy to see for improving blog design, however. Words are what Keith does best, and he prefers to stick to that.

4)    Keith has a lot of patience, and does not believe in beating up aspiring writers to make them better writers. Keith believes this method only results in adding to the already overflowing pool of beat up aspiring writers. If you’re serious about getting better, Keith will do everything in Keith’s powers to make you better. And if you happen to be a better writer than Keith, Keith will quickly recognize that and bow down.

5)    Keith has a great sense of humor, which helps Keith survive those who don’t.

6)    Keith prefers not to handle numerous clients at a time so that he can devote more quality time to the relative handful he may be working with at any given time. The top number of clients Keith will work with at once will range from 3 to 5. Apologies in advance to those who may not be included at first, but this really is done to maximize devotion of time and resources toward the needs of my clients.

7)    Did I mention that Keith has a great sense of humor?

8)    Keith also has experience writing press releases, and will gladly provide assistance to anyone wishing to write a concise, strong press release likely to get the attention of readers and editors. Keith would prefer not to get involved in the distribution and marketing aspect of press releases. In other words, Keith will help you write it, but it will be up to you to know where you plan to send it.

9)    Keith asks that each client have a clear set of goals to work toward, which makes everything easier. If this area is still somewhat murky, Keith is willing to work with clients to help them better define what those goals are and/or should be.

10) Keith is good to work with because Keith actually loves good writing as much as he hates bad writing. The army of good writers needs reinforcements, and this is where you come in.

Permanent link to this article: http://writingitrightforyou.com/home/2011/09/23/top-ten-reasons-to-work-with-keith/

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