Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...
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As you may know, Writing It Right For You has a related company, Detroit Ink Publishing, where we work with authors providing ghostwriting, manuscript preparation, editing, and book formatting and publishing services. We also publish our own books through the Detroit Ink Publishing imprint. We are presently working with four authors who are in various...
Image credit: 123fr.com Everyone who knows me also knows that I am a true “Gadget Girl”…I work with a desk full of computers, tablets, and smartphones. I use Mac OS, iOS, and Android (sorry, Windows and Blackberry, I quit you both a long time ago)....
Applying for grants and responding to requests for proposals (RFPs) are very arduous and time-consuming undertakings. Some organizations have staff people dedicated to just those tasks, but most do not. Special expertise and experience are called for; and if your organization would like to apply for grant funding or respond to private or public requests...
If you are a small business owner or solo practitioner, producing relevant content materials about your products or services with engaging content online and in print is a very important part of your marketing efforts. Two weeks ago, I participated in a two-day global virtual (online) conference for freelancers called “International Freelancers Day 2010“. It...
Well today is October 1st. Autumn temperatures are here and the leaves are turning. It is also the first day of the last quarter of 2010. I love this time of year because it is still relatively warm and being outside is often very comfortable. I also love the beginning of a new season and...
It is not quite 9:30am and already I have finalized a project, answered all of my emails and responded to a request via my website for two prospective projects. I am an early riser and a definitely a morning person. Many people say you should workout first thing and have it done for the day,...
Just about everyone knows what a “copyright” is: an exclusive government protection for the works of an author, musician, and so on. If you write anything in print, audio, video, etc., you can apply for copyright protection against people copying your work and passing it off as their own. When you have that protection, your...
Writing your document is just the first step. Whether you are writing a letter, a report, web content, marketing materials or a dissertation, your writing must be edited. It must also be proofread. What is the difference? Many people think that editing and proofreading are the same thing, but actually they are two different processes....