Well, here in the U.S. the July 4th holiday is over, and so is the first half of the year. That was fast! Way back at the end of December last year and the beginning of January this year, we were excited for the promises of a new start, new opportunities, and new goals! Now that the 2nd half of this year has started, it’s time to ask ourselves: How did we do? Where do we go from here?
Those are exactly the questions you and your team need to answer right now, today, before you get busy with the day-to-day operations and projects of your business. On the one hand, planning takes a lot of time, but on the other hand, proper planning actually saves time in the long run.
You have a choice for how you can manage your planning process: on paper in a paper planner, on a whiteboard, or digitally in an app or on your digital calendar. What is important is that you revisit and refocus your goals as needed, set achievable targets, and then make action plans to achieve each of your goals. What should your action plan include?
Key initiatives and actions that can actually be completed and directly relate to your goals. The operative word here is “key”. Remember you can’t do everything.
Your budget. You should be hard-nosed and realistic here, and your budget should consider the amount of both your money and your time that you can afford to commit. Both are finite.
Please, don’t ever be “too busy to plan”. Planning now will save you much time and money later, and the ROI (return on investment) will be worth it.
Pamela Hilliard Owens is a former teacher, former college instructor, and former corporate and network sales leader and manager. Now a freelancer and business owner, Pam started her first company in 2008, Writing It Right For You (WIRFY), offering copywriting and editing services to individuals and businesses. After working with several authors, Pam and her husband and business partner started a second company in 2011, Detroit Ink Publishing DIP), to work with authors for ghostwriting, editing, and manuscript preparation. DIP is an independent publishing house that publishes books by Pam and Keith and also many for the authors they work with. In 2013, Pam added yet a third company, Your Business Your Brand Creatively, through which we offer branding and marketing services and online training specifically for creative professionals.
My team and I know that “It Matters How You Say It,” and I would love to talk you about how I can help you achieve your copywriting, editing, marketing, publishing goals. Please feel free to contact me via email: email@example.com, or by filling out the form on the contact page for any one of the three companies.