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Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...
Branding and Marketing Are Not The Same Many businesses believe that their brand and their marketing efforts are the same. However, your brand is the foundation and the basis of all marketing efforts. Establish your brand first, and then plan your marketing campaigns. Here are three ways that branding and marketing are different: 1)Your brand...
Who or Whom? No, this is not an owl impression. These are two words so similar, they’ve sparked debate among the most esteemed of writers and educators. They are also very often misused by the general population. Even though “whom” sounds very formal, there are specific rules for its use. Whom is a pronoun that refers...
This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively....
After brainstorming all night and day for weeks or months, you are finally ready to launch your company’s website/blog…or so you thought. When you have to explain your product or service to people who have never heard of it, what will you say? How will you explain it? Will it sound good? Is it easily...
If you are a small business owner or solo practitioner, producing relevant content materials about your products or services with engaging content online and in print is a very important part of your marketing efforts. Two weeks ago, I participated in a two-day global virtual (online) conference for freelancers called “International Freelancers Day 2010“. It...
Writing your document is just the first step. Whether you are writing a letter, a report, web content, marketing materials or a dissertation, your writing must be edited. It must also be proofread. What is the difference? Many people think that editing and proofreading are the same thing, but actually they are two different processes....