Category Archive: Marketing Materials

Nov 07

Who or Whom? (Updated)

Who or Whom?

No, this is not an owl impression.  These are two words so similar, they’ve sparked debate among the most esteemed of writers and educators. They are also very often misused by the general population.

Even though “whom” sounds very formal, there are specific rules for its use. Whom is a pronoun that refers to someone not directly in the conversation or statement.

It is also a pronoun used as the “object” of a sentence, that is, it is usually used with a directing preposition. “To whom does this belong?” “To whom it may concern:” “With whom did you speak the last time you were here?” Notice that when using “whom”, the person is usually unknown as well as not present.

“Who” can be used as the subject of a sentence or question: “Who are you?”  “Do you know who is coming tonight?”

“Who” can also be used as a function word to introduce a subject, “my father, who is a lawyer, never reacted badly to stress”. There is another version of who, that like whom, can be used when asking a question.  “Whoever broke the vase is in big trouble.”

“Who” should always be used in place of “that” when referring to people. “There are many people who enjoy family celebrations.” “There are many of us who are waiting for the movie to start.”

“That” is used for inanimate objects and non-persons. “These are the dogs that are available for adoption.”

Whom Fun Fact:  Did you know writers the world over for a long time (1870 to present day), thought that usage of the word whom would disappear as it’s mostly familiar in Shakespearean and, even older, a biblical turn of phrase.  However, this debate is still ongoing.

“It Matters How You Say It!”

If you need writing or editing assistance with the very confusing English language rules, contact the professionals at Writing It Right For You. We’re here to help because “It Matters How You Say It”!

Permanent link to this article: http://writingitrightforyou.com/home/2012/11/07/who_or_whom/

Jan 12

Navigating the Social Media Maze

This clever graphic is making the rounds on the Internet, but lurking behind the joke is the reality that the world of online social media is a confusing jumble. Whether you’re trying to build your brand as an individual or a business, understanding the different social networking sites can help you navigate the maze effectively.

The central marketing problem facing all my clients is this: they are so busy doing the actual work of operating their business that they lack the time, energy and focus to think about how best to communicate what they’re doing to the world.

As an online marketing consultant, I take the time to get to know each of my clients and understand what it is they do, what differentiates them from their competitors, and who are the prospective customers they are seeking to attract. Only then do I begin to map out an online marketing strategy, because one size definitely does not fit all.

My clients don’t have to concern themselves with maintaining a website and posting updates to Facebook or Twitter, nor do they need to worry about pageviews, clickthroughs and the other metrics by which online exposure is measured. They can count on me to communicate an authentic story of their unique strengths, and deliver it to the right online outlets at the right time to reach the right audience.

If you’d like to learn more about how Writing It Right For You can manage your online presence to grow your business, contact us today for a consultation!

Permanent link to this article: http://writingitrightforyou.com/home/2012/01/12/navigating-the-social-media-maze/

Mar 17

What We Do: Blog & Website Content

After brainstorming all night and day for weeks or months, you are finally ready to launch your company’s website/blog…or so you thought.  When you have to explain your product or service to people who have never heard of it, what will you say?  How will you explain it?  Will it sound good?  Is it easily understandable?

Grab the sides of your head, stop the spinning!  The team at Writing It Right For You is more than happy to work directly with you.  We will make sure we have a firm grasp of what you are offering and the tone you wish to set with your audience.

“The task was greatly executed. The project is done and it is featured at my profile. Further requests were also done in a quick and professional mode. Pamela is a great writer with professional approach and understanding of clients’ wishes.”   –Anton Konovalov: Entrepreneur, Thailand

If you need assistance with communicating with your customers, contact the professionals at Writing It Right For You. We’re here to help because “It Matters How You Say It”!

 

 

Permanent link to this article: http://writingitrightforyou.com/home/2011/03/17/what-we-do-blog-website-content/

Oct 07

Creating Content for your Small Business

Writing It Right For You

If you are a small business owner or solo practitioner, producing relevant content materials about  your products or services with engaging content online and in print is a very important part of your marketing efforts.

Two weeks ago, I participated in a two-day global virtual (online) conference for freelancers called “International Freelancers Day 2010“. It consisted of 24 different presentations from some of the top speakers and mentors for freelancers and very small SOHO (Small Office Home Office) owners.

Ann Handley made a presentation called “Content Rules” about how important it is for to small business owners to create and publish their own content. Lexi Rodrigo, a blogger on Freelance Folder, wrote a great summary of Ann’s presentation.

If you would like assistance creating and publishing content

for your business,

make sure to contact us here. We’d be glad to help!

Lexi’s summary is below:

At the recent International Freelancers Day virtual conference, one theme that struck me was the importance of creating and publishing content. Many of the experts discussed, in various angles, why getting published would be good for freelancers.

Anne Handley’s presentation, Content Rules, was in fact all about content and how to create it well. Day Poynter talked about writing a book and getting published. Other speakers such as Michael Martine and David Garland spoke about other forms of content that can do well for freelancers, such as blogs and web TV. Almost all the other speakers mentioned, in one way or another, the benefits of having your own content.

Why You Need To Create and Publish Content

If you’re a writer, it’s obvious that you should be writing and publishing your own stuff–not only content for your clients. But, what about graphic designers, programmers and other non-writers? Should they become content producers as well?

The short answer: Yes.

The benefits of being publishing content includes:

  • You’re searchable online. When you publish content, it becomes so much easier for prospects to find you online. This makes it easier for you to find leads or, rather, for leads to come and find you. Google and other search engines are particularly fond of WordPress blogs and online videos. Plus, the more you publish, the easier it gets to find you.
  • You’re more shareable. This is particularly true for digital content. With social media, it’s so much easier for your content to get passed around and shared. If you create something particularly good, you can gain instant notoriety.
  • You get instant credibility. Being the author of a blog, special report, white paper or book, or the creator of some other content makes you an instant expert. You’re right up there with your favorite author. It’s like having initials for degrees after your name. It shows you’ve accomplished something the majority haven’t.
  • Build your prospects list. It’s much easier to build your list of prospects when you have valuable content you can give away. At the same time, blogs, podcasts and web TV can attract prospects round the clock.
  • Leverage your expertise and efforts. Having a published piece of content is an excellent way to leverage your unique approach to things. You can literally create something once and have it working for you over and over again.
  • Feeling of accomplishment. It plain feels good to finish a piece of content. Even if you’re a writer you know it isn’t easy to finish a special report or white paper… especially if you’re writing it for yourself and not a client.
  • Passive income. There are ways to monetize your content so it brings you passive income, which is a necessity for everyone. You can create several pieces of content and think of each one as a separate stream of passive income. Who knows? Maybe someday you can actually fire all your clients and simply work for yourself alone.

Ways to Create and Publish Content

The phrase “get published” conjures images of printed books on a shelf. Thanks to the Internet, there are many more ways to get published, and it’s easier than ever to get self-published. Here are some examples:

  • Ebook. This is a book, but in digital format. Aside from the common PDF, you can also publish your ebook as an electronic book downloadable through Kindle or an iPad. Other formats include the Vook. Print-on-demand services are also available online, for readers who prefer to hold something in their hands.
  • Special Report/White Paper. A special report or white paper is often shorter than a book. As with an ebook, a special report or white paper can be published in both digital and non-digital formats.
  • Blog. A blog is an indispensable tool for writers and copywriters. However, even freelancers in the non-writing field can get good results from a blog. It’s great for showcasing your expertise, and it serves as your central hub on the Internet. The many functionalities of a blog make it easy to promote, get search engine traffic, and be shared around in social networks and bookmarking sites.
  • Podcast. Hate writing but love to talk? Consider a podcast. It’s more involved than the earlier types of content, because you may have to buy additional equipment and software. However, it can be done on a shoestring. The content is more important than the equipment! If you’re shy, you could easily build a podcast around interviewing different people and pretend to be a reporter. Even if you do that, your credibility and status will be perceived to be as good as the experts you interview.
  • Video Blog or Web TV. A video blog or web TV is another possible format for non-writers. You will have to write at least a paragraph or two to introduce the video and feed the search engines–they can’t crawl video and audio content yet, only words. Internet users seem to love online video, as evidenced by the popularity of YouTube and other video sharing sites. As with podcasting, creating and publishing video will have more technical requirements than the other formats.

Still Not Convinced?

Imagine meeting a prospect for a meeting and as you shake hands, you give him a print copy of your special report (you could have printed it on your home office printer; it doesn’t matter). His eyes widen as he realizes that you’re some sort of expert who has actually written a book.

Or, imagine one of your clients recommending you to her friend. She tells her friend, “You can check out his blog at his URL. He’s great!”

Or, how about getting invited to guest post in a blog with thousands of readers every single day… and those readers happen to fit your Ideal Client?

If you want it, then create content. You can do it!

Permanent link to this article: http://writingitrightforyou.com/home/2010/10/07/creating-content-for-your-small-business/

Apr 12

Editing or Proofreading?

Editing and ProofreadingWriting your document is just the first step. Whether you are writing a letter, a report, web content, marketing materials or a dissertation, your writing must be edited. It must also be proofread. What is the difference? Many people think that editing and proofreading are the same thing, but actually they are two different processes. Think back to your school days: your teacher usually told you that the paper you were writing was only the “first draft”. (And you thought you were finished with that assignment!) Once your first draft is completed, the two-part editing process begins.

The whole process is all often called “editing”, but editing is actually the first component, and should begin as soon as the first draft is completed. There are several levels of editing:

* How well is the actual content written? Does it make sense? If instructions or guidelines were given, were they followed? Does the overall document have a smooth and consistent flow?

* How is the document structured? Is everything clear? Are the topics and sub-topics logical? Does the writing move smoothly from one idea to the next?

* Is your writing clear to the reader? Is everything explained clearly? Is everything cited or hyperlinked correctly? Is the tone and “voice” consistent? Is your writing too brief or too long or too repetitive or too bland?

These are just some of what is involved in the “editing” part of the process. Often it will take several revisions to reach the final draft.

Then the document is ready for proofreading, which is the last step of the editing process. Proofreading should be done after all of the revisions are completed. Proofreading involves checking for misspellings, incorrect or missing punctuation, grammar, and formatting.

Although all word processors have spelling and grammar checkers, they are not foolproof. A word can be spelled correctly, but used incorrectly. For example, many people confuse “your” and “you’re”. Both words are spelled correctly, but are used differently. A word processing spell checker would not recognize the difference. There are similar problems with relying only on the grammar checker in a word processor. English is a very complicated language, and the grammar checkers in word processing programs are too limited in their scope.

Finally,y the formatting and citations or references must be consistent. When your writing has been edited, proofread, and formatted carefully and in detail, it is finally ready for final distribution or publication. Your writing needs both editing and proofreading.

If you need professional editing and proofreading for your academic or business documents, contact us for a customized project plan.

Permanent link to this article: http://writingitrightforyou.com/home/2010/04/12/editing-or-proofreading/