Affect or Effect?

Affect and effect are two of the most-often confused words in the English language. The simple rule is: * affect spelled with an “a” is usually a verb that shows some kind of action. The simple definition of affect is “to influence” or “to make happen”. How will eating chocolate cake for every meal affect...

Three Reasons Why Brand Management Is Important

Your business is defined by its brand. The brand is how your clients or customers recognize your company, evaluate your service, and perceives your reputation. The loyalty and attachment to you and your company by your clients or customers are associated with the products and services you offer. By properly developing the marketing activities of...

Daily Grammar Tip: everyday or every day?

The word “everyday” is an adjective; it modifies a noun, as in “…my everyday clothes.” However, when you are using the adverbial phrase “every day”, make sure that you write it as two words. How often do you eat breakfast? Hopefully, you eat breakfast every day; but you might set the table with your everyday...

The English Language is So Much Fun!

  If you think that English is confusing, you’re right! Luckily for you, though, the professional writers and editors at Writing It Right For You are here to help! Contact us with your writing, editing, or marketing project today!

Daily Grammar Tip: PC computer/PC

        Saying or writing “PC computer” is redundant (repetitive) because “PC” stands for “personal computer”; the original “PC” was introduced by IBM. The Common Errors in English Usage  

Three Important Differences Between Branding and Marketing

Branding and Marketing Are Not The Same Many businesses believe that their brand and their marketing efforts are the same. However, your brand is the foundation and the basis of all marketing efforts. Establish your brand first, and then plan your marketing campaigns. Here are three ways that branding and marketing are different: 1)Your brand...

Happy Spring! Is it an equinox or a solstice?

Happy Spring Equinox! It’s the official first day of spring, FINALLY! We are re-publishing this post to celebrate the Spring Equinox in the northern hemisphere. Here is another word pair that is often misused or misunderstood. Both words define the annual path of the Sun.   “equinox”: there are two sets of days of the...

Defamation: Libel or Slander?

“Defamation” is the legal term for publishing disparaging information about a person in verbal or written form with the intent to damage the reputation of that person. Whether the defamation attempt is considered “libel” or “slander” depends on how the defamation attempt is published. Libel is a defamatory remark that is published in writing, on the...

similar to/different from

Disclaimer: You know that I am an English teacher, don’t you? Welcome to your English lesson for today: how to correctly use these two common phrases. Recently I have heard these prepositional phrases used incorrectly. What is a prepositional phrase, you ask? That question has a simple answer: it is a phrase (an incomplete sentence)...

Scrivener is the #1 App for All of my Writing Projects

I am a writer. I am an editor. I am a manuscript preparer and an eBook publisher. I am a social media marketing and branding consultant. For all of those roles that I manage for my three businesses, I do a lot of writing. I write on my MacBook Air from my home office and...

The Top 10 Year-End Financial Questions for Freelancers

Updated for 2013: Yes, it’s almost here—the end of the calendar year! While most people are asking themselves what is the best way to celebrate New Year’s Eve, freelancers and small business owners should first be asking themselves important financial questions about their business finances. Before the clock strikes midnight on December 31, here are...

orient vs orientate

“Orient” and “orientate” are both verbs that mean “to position yourself” in a particular situation or environment. “Orient” as a noun refers to countries in the eastern hemisphere, particularly Asian countries, and the original meaning of the verb orient was to position yourself facing the east towards the rising sun. In today’s common meaning of...

hairbrained or harebrained?

Many people use the more common “hairbrained”, but the correct and original spelling is “harebrained”, meaning a “silly rabbit”. Contact the writing and editing professionals at Writing It Right For You for assistance with your grammar questions!

Its or It’s

I posted this a while ago but I felt like it needed to be posted again as I still see so many people making this error. So, these two terms are relatively simple to use.  Proper placement is EVERYTHING here. Of course, the definition is most important.  To define each of these equally confusing terms,...

Etymology: Camouflage

etymology: the study of word origins Use of the word camouflage originated in Paris in the late 19th century. It is a combination of the Italian word camuffare, which means “to disguise”, and the French word camouflet, which means “a puff of smoke”. Back in ol’ Par-ee in the 1870s, thieves would put an attractive woman in a...