Three Important Differences Between Branding and Marketing

Branding and Marketing Are Not The Same Many businesses believe that their brand and their marketing efforts are the same. However, your brand is the foundation and the basis of all marketing efforts. Establish your brand first, and then plan your marketing campaigns. Here are three ways that branding and marketing are different: 1)Your brand...

Happy Spring! Is it an equinox or a solstice?

Happy Spring Equinox! It’s the official first day of spring, FINALLY! We are re-publishing this post to celebrate the Spring Equinox in the northern hemisphere. Here is another word pair that is often misused or misunderstood. Both words define the annual path of the Sun.   “equinox”: there are two sets of days of the...

Defamation: Libel or Slander?

“Defamation” is the legal term for publishing disparaging information about a person in verbal or written form with the intent to damage the reputation of that person. Whether the defamation attempt is considered “libel” or “slander” depends on how the defamation attempt is published. Libel is a defamatory remark that is published in writing, on the...

similar to/different from

Disclaimer: You know that I am an English teacher, don’t you? Welcome to your English lesson for today: how to correctly use these two common phrases. Recently I have heard these prepositional phrases used incorrectly. What is a prepositional phrase, you ask? That question has a simple answer: it is a phrase (an incomplete sentence)...

Scrivener is the #1 App for All of my Writing Projects

I am a writer. I am an editor. I am a manuscript preparer and an eBook publisher. I am a social media marketing and branding consultant. For all of those roles that I manage for my three businesses, I do a lot of writing. I write on my MacBook Air from my home office and...

The Top 10 Year-End Financial Questions for Freelancers

Updated for 2013: Yes, it’s almost here—the end of the calendar year! While most people are asking themselves what is the best way to celebrate New Year’s Eve, freelancers and small business owners should first be asking themselves important financial questions about their business finances. Before the clock strikes midnight on December 31, here are...

orient vs orientate

“Orient” and “orientate” are both verbs that mean “to position yourself” in a particular situation or environment. “Orient” as a noun refers to countries in the eastern hemisphere, particularly Asian countries, and the original meaning of the verb orient was to position yourself facing the east towards the rising sun. In today’s common meaning of...

hairbrained or harebrained?

Many people use the more common “hairbrained”, but the correct and original spelling is “harebrained”, meaning a “silly rabbit”. Contact the writing and editing professionals at Writing It Right For You for assistance with your grammar questions!

Its or It’s

I posted this a while ago but I felt like it needed to be posted again as I still see so many people making this error. So, these two terms are relatively simple to use.  Proper placement is EVERYTHING here. Of course, the definition is most important.  To define each of these equally confusing terms,...

Etymology: Camouflage

etymology: the study of word origins Use of the word camouflage originated in Paris in the late 19th century. It is a combination of the Italian word camuffare, which means “to disguise”, and the French word camouflet, which means “a puff of smoke”. Back in ol’ Par-ee in the 1870s, thieves would put an attractive woman in a...

Figuratively, literally!

“Literally” literally means exactly and according to the strictest sense of the word. “Figuratively” literally means as a figure of speech or in a descriptive yet metaphorically sense of the word. When you use the word “literally”, you are giving an exact description: if someone is literally six feet tall, the person is not 5’11″...

Etymology: monologue or soliloquy?

Etymology: the study of word origins.   monologue is of Greek origin and soliloquy is of Latin origin, both words are defined as “single speech”. Today, a monologue is considered to be a speech given by one person in the company of others, while a soliloquy is given by a person who forgets or doesn’t realize that others are...

Etymology: “awkward”

Etymology means “the study of word origins”. “Awk” is an obsolete word meaning “turning the wrong way”. “Awkward” originally meant “in an awk direction”, just like forward means in a front (fore) direction and backward means in a back direction. If the professionals at Writing It Right For You can help you to navigate awkward...

Device / Devise

Grammar errors are not always due to a word being misspelled but a misuse of it, such example is found in these two words: Device and Devise. Device is a noun. Means a gadget, scheme, or procedure. Devise is a verb. Means to plan, conceive, or invent. Here are some examples of how we can use device and devise: The computer...

12 REALLY Bad Analogies Written by High School Students

In my previous career, I taught English and Language to all grades from pre-school through college, including high school. This list made me laugh so hard, because I am seen so many examples like these. The expert writers and editors at Writing It Right For You can help you to avoid funny but embarrassing analogies,...