Making the Most of the “New” Facebook

As Facebook keeps evolving, WIRFY stays on top of those changes to ensure your message reaches the widest possible audience.

Recently, Facebook unveiled an updated version of its social networking platform.  At first, there was a highly negative reaction from many users. They didn’t care for the most noticeable new feature, a vertical scroll that announces any new activity by your Friends and the Pages you like, creating a Twitter-like real-time information stream.

Other changes, though not as obvious, impact which status updates people see when they first arrive at Facebook. We at Writing It Right For You have developed strategies in response to make sure that your message doesn’t get lost in the shuffle.

These changes also represent opportunities. Clients of WIRFY benefit from allowing us to manage their online social networking presence, because we can react to these changes quickly and incorporate new tools into how we help spread your message. Let those of us who focus on social networking and online marketing keep your online presence up-to-date, so you can focus on your organization’s mission.

Let’s look at how Facebook has upgraded the handling and display of images and graphics, and some ways to take advantage of this improvement.

The biggest upgrade in the new Facebook is how pictures are displayed. Facebook has increased the size of images that you share. This increases the importance of using images to engage followers visually. Text alone is more likely to be overlooked.

The larger image format also makes it possible to use pictures as virtual posters or billboards. Your followers can see, read and react to your message without needing to click for a closer look.

Charts, graphs, and event posters stand out when shared as photos.

Larger and more prominent images also give you enhanced branding opportunities. Our focus on building your brand’s visual identity will make your status updates stand out from the crowd.

A bold, graphic logo brands your status updates so your followers don't overlook them.

Writing It Right For You can help you navigate through the constantly changing world of online social networking. We stay current on technology to maximize the return on your social media efforts. Get in touch today to learn more about how WIRFY can strengthen your connection with your supporters, customers, donors and fans.