Just about everyone knows what a “copyright” is: an exclusive government protection for the works of an author, musician, and so on. If you write anything in print, audio, video, etc., you can apply for copyright protection against people copying your work and passing it off as their own. When you have that protection, your work is copyrighted. But what if you need effective marketing messages for your print, audio, video, website or blog? You really need a professional who understands how words affect people’s responses and actions. You really need a copywriter. A professional copywriter can help small business owners fine-tune their marketing copy to stay competitive in today’s business climate. There are so many variables to consider: website copy, sales materials, advertisements, social media marketing, email marketing, case histories; the list goes on and on. A professional copywriter does much more than “write copy”. An experienced copywriter excels at using words to inform and persuade the reader. A gifted copywriter will help your marketing materials yield results for you: clicks to your website; sales into your e-cart; phone calls to your office; etc. A professional copywriter cannot secure a copyright for you, however. The writers at Writing It Right For You are talented and experienced people, but we are not lawyers! If you need material you authored to be copyrighted, click over to the United States Copyright Office. When you need marketing materials that are professionally written to sell your products or services, educate people about your business, and indice your readers to action, contact the professionals at Writing It Right For You.
Monthly Archive: April 2010
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Here they are again: those “dead language” (Latin, of course) abbreviations! The English language uses many words and abbreviations that are rooted in Latin; and “i.e.” and “e.g.” are two of most common. But when should each abbreviation be used? How can you remember?
i.e. The full Latin words are “id est” and mean “that is”. “i.e.” is usually used as an abbreviation for “in other words” or “that is”; to make more specific or more clear. The easiest way to remember when to use “i.e.” is i is for is.
e.g. The full Latin words are “exempli gratia” which translates into “for sake of an example”. “e.g.” is generally used as “for example” or “including” as part of a shortened list. The easiest way to remember when to use “e.g.” is e for example.
Writing It Right For You can assist you with all of your grammar and usage challenges in your writing and copywriting projects. Contact us to discuss your needs.
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West Coast Way Consulting, Inc. provides its clients with access to the services of an entire team of highly qualified and experience virtual workers.
I recently wrote a guest blog post for West Coast Way: “The Benefits of Working with a Virtual Independent Contractor”.
You can read the entire post here: http://bit.ly/cHLpDO
Permanent link to this article: http://writingitrightforyou.com/home/2010/04/12/virtual-independent-contractors-benefit-clients/
Writing your document is just the first step. Whether you are writing a letter, a report, web content, marketing materials or a dissertation, your writing must be edited. It must also be proofread. What is the difference? Many people think that editing and proofreading are the same thing, but actually they are two different processes. Think back to your school days: your teacher usually told you that the paper you were writing was only the “first draft”. (And you thought you were finished with that assignment!) Once your first draft is completed, the two-part editing process begins.
The whole process is all often called “editing”, but editing is actually the first component, and should begin as soon as the first draft is completed. There are several levels of editing:
* How well is the actual content written? Does it make sense? If instructions or guidelines were given, were they followed? Does the overall document have a smooth and consistent flow?
* How is the document structured? Is everything clear? Are the topics and sub-topics logical? Does the writing move smoothly from one idea to the next?
* Is your writing clear to the reader? Is everything explained clearly? Is everything cited or hyperlinked correctly? Is the tone and “voice” consistent? Is your writing too brief or too long or too repetitive or too bland?
These are just some of what is involved in the “editing” part of the process. Often it will take several revisions to reach the final draft.
Then the document is ready for proofreading, which is the last step of the editing process. Proofreading should be done after all of the revisions are completed. Proofreading involves checking for misspellings, incorrect or missing punctuation, grammar, and formatting.
Although all word processors have spelling and grammar checkers, they are not foolproof. A word can be spelled correctly, but used incorrectly. For example, many people confuse “your” and “you’re”. Both words are spelled correctly, but are used differently. A word processing spell checker would not recognize the difference. There are similar problems with relying only on the grammar checker in a word processor. English is a very complicated language, and the grammar checkers in word processing programs are too limited in their scope.
Finally,y the formatting and citations or references must be consistent. When your writing has been edited, proofread, and formatted carefully and in detail, it is finally ready for final distribution or publication. Your writing needs both editing and proofreading.
If you need professional editing and proofreading for your academic or business documents, contact us for a customized project plan.
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