When it comes to starting your own website, there is a lot to consider. So much so, that it can be a little overwhelming. Many of our clients are looking for assistance in building their own websites, and depending on what kind of website they are looking to create, there are many pages that may be expected by their audience. While there are some hundreds of different pages that you could incorporate into your site, there are five web pages that I believe are of utmost importance when designing a business website.
- The Homebase. This one should be a bit of a no brainer. A static home page is the most basic form of web page. Usually, when you are using any kind of website building platform it is required that you have a home page, at the bare minimum. This page is the first thing your audience sees when their browser first loads your website. It will very generally introduce your audience to you and your business without getting into too much detail. Our home page, for example, demonstrates each of the services that we offer accompanied by images that help the eye navigate the page. Your Home Page really should feel like a “home” for your visitors, comfortable and easy to navigate.
- About You and Your Brand. Who are you? What do you do? In the vast world of the interwebs, it is easy to forget that there is a person behind that website that you are clicking through. An About Us tab can remind your visitors that you are there, and that you care about their presence. This is especially important for businesses, as a personal bond can be what makes or breaks a consumer/producer relationship. Your About Us page can be as personal or as professional as you would like it, it is all about demonstrating your brand as true to you as possible.
- How Can Your Audience Reach You? Contact information is imperative for a successful business website. It is extremely important that your audience be able to contact you. A Contact Us page can be as simple as providing an email or phone number, and as complex as providing a contact form or chat option. If your business exists offline, you will want to include your location, with an address and possibly a map. Regardless of the information you choose to supply on this page, it is the absolute best way to connect with your audience.
- Keep Your Audience Updated. Writing a blog is a great way for you to keep your website active and your audience up-to-date with you and your business. These posts can also be shared on your social media platforms, such as Facebook, Twitter, and Instagram, and work to further promote your business. By posting frequently to your Blog page, you will be demonstrating to your prospective and current clients that you are active and enthusiastic about your business. This page, in addition to your About Us page, will further connect you to your audience and help you develop your brand.
- What Do Your Clients Have To Say About You? Having a page of Testimonials readily available to your clients exhibits that you are confident in your business and that you have the satisfied customers, both current and former, to show it. Prospective clients will be more likely to trust you and your business if they can see that real people, especially people they may know, endorse and support you. A Testimonials page will boost your business credibility and supply your customers with a baseline of what to expect from you and your business.
With the help of these five pages, your audience will surely feel more comfortable engaging with you and your business.
We are happy to include these latest blog posts, which are written by our Summer 2017 Intern, Mallory Corbin of Aquinas College in Grand Rapids, Michigan.