Yes, even today, many people confuse the terms, meanings, and spellings of the words copywriting and copyrighting. Actually, it is pretty simple to keep the two compound words straight by looking at the two parts of each word.
“Copywriting” = copy + writing. A professional writer who provides copywriting services to clients is a copywriter, a writer who writes copy (articles, blog posts, marketing materials, etc.). Copywriting involves generating written content intended to be distributed as print or online marketing or advertising materials. The “copy” is the actual written content and is primarily used to persuade people to use the client’s products or services and also to raise brand awareness for a company or business.
“Copyright” = copy + right. In this instance, the word “copy” applies to original works of authorship (whether published or unpublished) that are “fixed in a tangible form”, that is more than just an idea. The author who is granted a copyright has the exclusive legal “right” to print, publish, perform, film, or otherwise record all types of literary, artistic, or musical material. The copyright holder can also authorize others to use the copyrighted works. A copyright is usually in effect for a set number of years, and after the copyright expires, the material goes into the public domain, available for use by anyone, unless the copyright is legally extended.
If you need the services of a professional copywriter, or if need assistance in understanding how to copyright your work, we invite you to contact the professionals at Writing It Right For You. We look forward to working with you.