Recent Articles

Writing a Marketing Plan

Business Writing // 23. Jul, 2010

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Your marketing plan, which is a part of your larger comprehensive business plan, is a road map to keep you and your business on track. Your marketing plans and strategies begin forming as soon as you decide on going into business. Writing your marketing plan is a project; revising, updating, and implementing it on an [...]

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Who or Whom?

Academic Writing, Business Writing, English Language Usage, Grammar // 13. Jul, 2010

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Who or Whom?
No, this is not an owl impression.  These are two words so controversially similar, they’ve sparked debate among the most esteemed of writers and educators.
Both of these words serve as pronouns (words that can be substituted for nouns or noun phrases defined by context).
*Who – What or which person or persons. “Who was [...]

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How to Write a Query Letter

Academic Writing, Business Writing, Marketing Materials, Resume // 09. Jul, 2010

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There are many numerous ways to promote yourself to future clients.  Here, we go over the dynamics of one way to promote your skill sets to an editor of a publication.  A query letter writer should follow the four parts of the AIDA formula explained in Robert Bly’s Secrets of A Freelance Writer: How To [...]

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Further or Farther?

Academic Writing, Business Writing, English Language Usage, Grammar // 06. Jul, 2010

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Further or Farther?
Further and farther could not be closer if they were the same word.  Although these words are interchangeable, they do hold different meanings.
Further means to explain something to a degree or extent and can be used to modify a sentence.  ”I was further annoyed by his constant questions.”  Further can also be used [...]

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Writing Genres: Narrative Writing

Academic Writing, Projects, Writing Types // 11. Jun, 2010

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Everyone loves a good story. Whether you watch a great television, see an award-winning movie, attend a sold-out play, or read a highly recommended book, it is because someone had a story to tell.
“Narrative” comes from the word “narrate” which of course means to tell a story; narrative writing includes novels, biographies, autobiographies, short stories, [...]

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Don’t Dangle that Modifier!

Academic Writing, Business Writing, English Language Usage, Grammar // 08. Jun, 2010

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A very common English grammar error, and one of my favorites because the result of the error is often very funny, is the “dangling modifier”. A modifier is a word or phrase that changes the meaning of another word. Adjectives and adverbs are modifiers.
A house. A big house. A big green house.
He ate the sandwich. He [...]

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